Using Text Messaging Marketing to Get Close to Your Customers

We are now living in the digital age. This means that in order to run a profitable business, you need to have as much of a digital presence as possible. You may have cleared the email marketing stage. SEO may even have worked well for you. When you have done all that and mastered the art of social media marketing, it’s time to look at one more things on the list: Text Message Marketing. 

Everyone and their grandmother own a mobile phone these days. From six year old kids to ninety-six year old grandpas; if you haven’t got a mobile phone, you don’t know what you’re missing out on. If you want to get information out to the masses with just the click of a button, going through the mobile phone channel is the only way forward. 

Most people these days use mobile phones. Remember when everyone was jumping on the email bandwagon and email marketing was all the rage? Well, the digital age has moved things along bit more so instead of emails, you now send text messages. That’s not to say that you should leave the emails behind; smart phones have ensured that we can be readily accessible whenever we are on the move. Reading a text message, however, takes just a second. A very well written Text Message will ensure that you get the information across easily and quickly. What’s not to love about that?

Emails can get caught up in the spam folders. An advertisement in the local paper can easily be drowned with bigger, bolder and better advertisements that surround it. Who reads a paper these days anyway? Phone calls don’t work anymore; no one likes marketing calls and most people won't answer the phone to an unknown number. 

With short links making website links so tiny, you can easily slot them into your average online SMS Message with a wow-factor of special offers, news, exciting information, free trials, etc. Ideally you are going to want the message to be short and sweet; to the point. Don’t complicate things. You are going to need to cater for all walks of life, and the last thing you want to do is confuse potential customers with jargon. 

If you don’t offer good information or offers in your text messages, there is simply no point in sending them. Irrelevant information will lead to the potential customer getting annoyed and unsubscribing from your mailing list. You should probably do some researches before you jump right into things… When are the best times to send texts? How many texts should you be sending? 

With SMS mobile marketing, you are in the pockets of your customers. How much closer to them do you want to get? All you need to do now is get to work on some wow-factor mini-messages to allow your Text Message Marketing scheme to go full force ahead. Get with the times and you’ll get closer to your customers. It really is as simple as that.