Here are ten
interesting facts about the mobile industry to read before implementing your
mobile marketing campaign:
1. Over 4
billion mobile phones are in use worldwide. Of this statistic, a massive 3.05
billion are SMS enabled.
2. It takes 90
minutes for the average person to respond to an email. However, it only takes
90 seconds for the average person to respond to a Text Message.
3. 91% of adults have their
mobile phone within arm’s reach of their person most of the time.
4. There are
five times as many mobile phones in the world as there are PCs.
5. In 2011, 669.5 million people
used mobile email. This figure is expected to increase to 2.4 billion by 2016.
6. There has
been a reported 89% increase in mobile date usage between 2010 and 2011 and
this huge figure is likely to increase further.
7. Brands
that use SMS
Marketing to target customers are able to reach 95% of all Smartphone
and non-Smartphone users.
8. Mobile
coupons receive 10 times higher redemption rates than normal print coupons.
9. Over 5.9 trillion SMS
messages were sent in 2011 and SMS traffic is expected to reach 9.4 trillion
messages by 2016.
10. 5.3 billion US dollars were spent on all forms of mobile advertising in
2011 including $536 million on messaging alone.
As can be
seen from these facts, mobile usage is still a hugely dominant player in the
market and is likely to remain so for a long while yet. Mobile marketing is also able to offer plenty of opportunities for
companies both now and in the future.
