With the incredible advance in smart phones
we have experienced within the last decade, one of the quickest and most
efficient marketing techniques for businesses is to use online SMS, in order to
get their message to their target audience in an instant. There are different
means by which online SMS can be used to market or promote a product.
Firstly SMS Services can be used to let customers know about new deals and offers. Many companies now make it a formality to acquire a customer’s mobile number when signing up to use WIFI in their establishment, purchasing a product or registering an online account. Once they have this number they are able to directly message customers with deals and promotions that might be of interest to them. Companies online can even use product history to direct market to that particular customer.
Linked in with the previous idea, Online SMS can also be used to inform the reader of promotional dates and events. This is a quick way of inviting as many as many people as possible to events as they are already on the mailing list and a standard message can be sent to everyone. This is also an appealing method as people are beginning to rely more heavily on their phones than on computers. Now they can access everything they need to on their phone so why not promotional ideas too.
If the customer has an issue with receiving messages of this nature, then it is simple for them to opt out, generally with the option of texting stop. This was not necessarily available with previous methods of marketing. In addition to that, this form of marketing is much better for the environment than posters, fliers, leaflets or any of the older methods used. By using online SMS you are ensuring that your customer definitely receives your message, compared to the email filters and junk files that companies may have previously been affected by.
A further use of online SMS is to send instant news on issues influencing the company to share holders and employees, giving them greater involvement and informing them on news in the quickest way possible. Finally, Online SMS is a great way to send and receive feedback to customers, or to thank them for using your service. The option to do this allows customers a platform to evaluate the service you have offered them and can aid in your development. Following up after a service also reinforces the importance that a customer feels towards you company and instils loyalty.
Firstly SMS Services can be used to let customers know about new deals and offers. Many companies now make it a formality to acquire a customer’s mobile number when signing up to use WIFI in their establishment, purchasing a product or registering an online account. Once they have this number they are able to directly message customers with deals and promotions that might be of interest to them. Companies online can even use product history to direct market to that particular customer.
Linked in with the previous idea, Online SMS can also be used to inform the reader of promotional dates and events. This is a quick way of inviting as many as many people as possible to events as they are already on the mailing list and a standard message can be sent to everyone. This is also an appealing method as people are beginning to rely more heavily on their phones than on computers. Now they can access everything they need to on their phone so why not promotional ideas too.
If the customer has an issue with receiving messages of this nature, then it is simple for them to opt out, generally with the option of texting stop. This was not necessarily available with previous methods of marketing. In addition to that, this form of marketing is much better for the environment than posters, fliers, leaflets or any of the older methods used. By using online SMS you are ensuring that your customer definitely receives your message, compared to the email filters and junk files that companies may have previously been affected by.
A further use of online SMS is to send instant news on issues influencing the company to share holders and employees, giving them greater involvement and informing them on news in the quickest way possible. Finally, Online SMS is a great way to send and receive feedback to customers, or to thank them for using your service. The option to do this allows customers a platform to evaluate the service you have offered them and can aid in your development. Following up after a service also reinforces the importance that a customer feels towards you company and instils loyalty.
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